Launching Your Employee Advocacy Program – A Quick Start Guide

Written By Tagan Smith

Ready to activate your team in the hiring process? Here’s how to get started:

  1. Assess the current state: Survey staff sentiment and gather feedback.

  2. Define the why: Connect advocacy to shared business and cultural goals.

  3. Create toolkits: Include job links, hashtags, brand language, and visuals.

  4. Train and support: Offer sessions on storytelling, social media, and personal branding.

  5. Celebrate wins: Highlight successful referrals, shares, and stories.

  6. Evolve continuously: Collect data, ask for feedback, and iterate.

Employee advocacy isn’t just a recruitment tool—it’s a reflection of a thriving, mission-aligned workplace.

Tagan Smith https://www.levelup.africa
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The Measurable Impact of Employee Advocacy on Hiring