Creating a Culture of Advocacy – It Starts Inside
You can’t ask your team to become brand ambassadors if they aren’t proud of where they work. Before launching an employee advocacy initiative, companies must focus inward.
What drives authentic advocacy?
Employee experience: Are your people engaged, valued, and empowered?
Transparency: Do employees feel informed and trusted?
Recognition: Do you celebrate employee contributions regularly?
Shared mission: Is there a clear sense of purpose that inspires pride?
Advocacy flourishes when people want to share—not when they’re told to. Build a strong internal culture first, and the external benefits will follow.
Tomorrow, we’ll explore practical ways to equip your team to become confident recruitment advocates.