What is Employee Advocacy in Recruitment – And Why Now?

Written By Tagan Smith

Employee advocacy in recruitment refers to empowering your existing employees to promote job openings, company culture, and values within their own networks. In the age of authenticity and transparency, a message from an insider carries far more weight than even the slickest corporate pitch.

Why it's trending:

  • Trust matters: Candidates trust employees 3x more than recruiters to provide credible info on what it’s like to work somewhere.

  • Reach expands: Every employee has access to networks that may be untapped by traditional sourcing methods.

  • Culture shines: Real voices give life to your employer brand in a way no brochure ever could.

Employee advocacy isn’t just a nice-to-have—it’s a high-impact, low-cost way to attract top talent.

Tomorrow, we’ll look at how to build a culture that makes advocacy natural, not forced.

Tagan Smith https://www.levelup.africa
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