Building an Engagement Framework – Systems That Keep Candidates Warm

Written By Tagan Smith

Engagement shouldn’t be ad hoc. If you want to win in the war for talent, you need systems that scale and personalize.

  • Set expectations early: Let candidates know the full hiring timeline upfront.

  • Design an engagement schedule: Personalized check-ins, video messages from team leaders, milestone updates.

  • Use your tools: Automate where possible (email journeys, status updates) but humanize the tone.

Send candidates a “What to Expect During Our Process” onboarding PDF or video.

Now that you’ve got the system, how do you use your employer brand to create emotional stickiness with candidates? That’s up next.

Tagan Smith https://www.levelup.africa
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Understanding the Candidate Mindset – Psychology of Engagement